Meet Victor

Curiosity stream, Inc.

Principal UX Designer / 2023
Senior UX/UI Designer / 2017–2023

• Directed comprehensive testing strategies, resulting in increased customer lifetime revenue by 43%.
• Conducted value-based multivariate optimization testing to enhance landingpage experiences, driving a 17% annual revenue boost.
• Designed and tested new on-boarding sequences, creating an 8% increase inuser viewing durations and increases in other user engagement metrics.
• Strategically revamped app introduction pages, leading to a 3% increase in conversion rates.
• Executed a comprehensive mobile app redesign, elevating user experienceand to a 4.6-star rating on the app stores.
• Established a robust design system, streamlining design workflows and ensuring consistency across projects.
• Championed the integration of the highly requested Download feature for CuriosityStream mobile apps, as well as targeted push and in-app notifications via Braze platform. The result was over 75,000 downloads within the first 4 months of launch.

NBCUniversal, Inc.

Senior UX/UI Designer / 2014–2017

• Led the UX/UI design of the award-winning SNL app, achieving a commendable 4.5-star rating on major app platforms.
• Spearheaded the redesign of the NBC flagship Android app, and resulting in a 10% increase in user engagement.
• Designed and launched the NBC TV app for Samsung Smart TV, showcasing expertise in delivering innovative digital products.
• Conceptualized and implemented responsive marketing websites, driving extensive social engagement with compelling digital experiences.
• Fostered cross-functional collaborations to consistently champion user-centric design solutions and deliver intuitive experiences.
• Recipient of the annual NBCUniversal GEM Award, acknowledging exemplary dedication and contributions to design excellence and innovation.

Creative Pulse Chicago

Designer/Developer / 2012–2015

• Established and curated the premier platform for design events in Chicago, demonstrating my entrepreneurial drive.
• Designed and developed the website, logo, business card, and other visual and branding design elements.

Multiple Inc.

Designer/Developer / 2012–2014

• Managed diverse clients and complex projects in a fast-paced agency environment while designing print and digital marketing materials.

School of the art institute of chicago

Visual Communication Design / Designed Objects / 2008–2010

• THE EMMYS® / SNL Interactive Experience / Nominee—Outstanding Interactive Program / 2015, 2016
• THE WEBBY AWARDS / SNL APP / Mobile Sites & Apps/Entertainment / 2016
• CLIO KEY ART AWARDS / SNL APP / Bronze—Television/Streaming: Digital / 2015
• THE EMMYS® / SNL App / Nominee—Outstanding Achievement in Interactive Media—User Experience and Visual Design / 2015
• DECKED / FAB 5 Decks / Exhibiting Artist / 2012–2013
• UNDERCONSIDERATION FPO / POST27 Gift Certificate / Featured Design / 2013
• TYPEFORCE 4 / I CAN / Typographic All-Star / 2013
• CAREERBUILDER JOBHACK HACKATHON / Most Viable Product Award / 2012
• SOCIETY OF TYPOGRAPHIC ARTS ACHIVE 10 SELECTION  / Alexander Calder Flamingo Travel Edition / 2010
• LOVELY PACKAGe / Trexi Toy Packaging / Featured Design / 2010
• Adobe design Achievement Awards / Alexander Calder Flamingo Travel Edition / Semi-Finalist / 2010
• Aiga Chicago Peer Proof contest / Alexander Calder Flamingo Travel Edition / Winner—Student Category / 2010
• Tetra pak carton art contest / Gorilla Sculpture / Winner / 2010
• PACKAGING ESSENTIALS  / Wine Bottle Packaging / Featured Design / 2010
• The Dieline  / Wine Bottle Packaging / Featured Design / 2009
• SALONE INTERNAZIONALE DEL MOBILE—SATELLITe  / Classified Nightstand / Exhibiting Artist / 2009