Meet Victor

WEBOPS LLC

Senior Interaction Designer / 2024–2026

• Designed end-to-end enterprise tools for field sales reps and client internal teams, driving measurable reductions in time-on-task and strong adoption across both user groups.
• Ran direct user research and requirements-gathering sessions with WebOps’ end clients, and facilitated live design reviews with field agents — translating frontline feedback into rapid iterative improvements in an environment that demanded speed and accuracy simultaneously.
• Sole designer on the team, operating autonomously across the full product surface: information architecture, interaction design, UI execution, and design system ownership.

Chronicler labs

UX Consultant / 2024

• Led the 0→1 design of the P8GO app, collaborating closely with founders to take the product from concept to launch. The app reached a 4-star rating with 50K+ downloads.

Curiosity stream, Inc.

Principal UX Designer / 2023
Senior UX/UI Designer / 2017–2023

• Designed and ran multivariate A/B testing across subscription pricing and conversion flows, driving a 17% increase in customer lifetime value.
• Executed a mobile app redesign that elevated the app store rating to 4.6 stars and significantly improved user experience.
• Designed and tested new onboarding sequences, driving an 8% increase in user viewing durations.
• Created and administered user surveys, analyzed results to surface actionable insights, including 84% of customers were unaware of Premium plan benefits and 96% didn’t recognize its value, directly informing pricing and onboarding decisions.
• Built and scaled a design system of 423 components and 240+ key screens, adopted across Web, iOS, and Android — streamlining workflows across product and engineering and establishing a single source of truth for the entire product org.

NBCUniversal, Inc.

Senior UX/UI Designer / 2014–2017

• Led the UX/UI design of the award-winning SNL app, achieving a 4.5-star rating across major app platforms.
• Spearheaded the redesign of the NBC flagship Android app, resulting in a 10% increase in user engagement.
• Maintained UX and visual consistency across the NBC website, NBC Android app, and NBC Samsung Smart TV app — three platforms with distinct interaction models and audience contexts, all under one of the largest media brands in the world.
• Conceptualized and implemented responsive marketing websites, driving extensive social engagement with compelling digital experiences.
• Fostered cross-functional collaborations to consistently champion user-centric design solutions and deliver intuitive experiences.
• Recipient of the annual NBCUniversal GEM Award, acknowledging exemplary dedication and contributions to design excellence and innovation.

Creative Pulse Chicago

Designer/Developer / 2012–2015

• Established and curated the premier platform for design events in Chicago, demonstrating my entrepreneurial drive.
• Designed and developed the website, logo, business card, and other visual and branding design elements.

Multiple Inc.

Designer/Developer / 2012–2014

• Managed diverse clients and complex projects in a fast-paced agency environment while designing print and digital marketing materials.

School of the art institute of chicago

Visual Communication Design / Designed Objects / 2008–2010

• THE EMMYS® / SNL Interactive Experience / Nominee—Outstanding Interactive Program / 2015, 2016
• THE WEBBY AWARDS / SNL APP / Mobile Sites & Apps/Entertainment / 2016
• CLIO KEY ART AWARDS / SNL APP / Bronze—Television/Streaming: Digital / 2015
• THE EMMYS® / SNL App / Nominee—Outstanding Achievement in Interactive Media—User Experience and Visual Design / 2015
• DECKED / FAB 5 Decks / Exhibiting Artist / 2012–2013
• UNDERCONSIDERATION FPO / POST27 Gift Certificate / Featured Design / 2013
• TYPEFORCE 4 / I CAN / Typographic All-Star / 2013
• CAREERBUILDER JOBHACK HACKATHON / Most Viable Product Award / 2012
• SOCIETY OF TYPOGRAPHIC ARTS ACHIVE 10 SELECTION  / Alexander Calder Flamingo Travel Edition / 2010
• LOVELY PACKAGe / Trexi Toy Packaging / Featured Design / 2010
• Adobe design Achievement Awards / Alexander Calder Flamingo Travel Edition / Semi-Finalist / 2010
• Aiga Chicago Peer Proof contest / Alexander Calder Flamingo Travel Edition / Winner—Student Category / 2010
• Tetra pak carton art contest / Gorilla Sculpture / Winner / 2010
• PACKAGING ESSENTIALS  / Wine Bottle Packaging / Featured Design / 2010
• The Dieline  / Wine Bottle Packaging / Featured Design / 2009
• SALONE INTERNAZIONALE DEL MOBILE—SATELLITe  / Classified Nightstand / Exhibiting Artist / 2009