Meet Victor

He Is dedicated to crafting digital experiences that Delights and thrills.

Victor is an award-winning designer with over 14 years of experience in UX and Graphic Design. Over that time, he has cultivated a unique blend of design innovation and analytical thinking in crafting digital experiences that resonate with users.

His portfolio showcases a range of transformative projects—from acclaimed app designs to optimized digital interfaces—all designed with a keen understanding of deep user insights and user behavior. Collaborating cross-functionally, he has consistently delivered solutions that delight users, elevate brand presence, and align with industry-leading practices.

His passion lies in creating impactful designs that strike a balance between user satisfaction and achieving overarching business goals.

Resume
FAB 5 Skateboard Decks

Experience

Curiosity stream, Inc.

Principal UX Designer / 2023
Senior UX/UI Designer / 2017–2023

  • Directed a comprehensive testing strategy to pinpoint the optimal pricing tiers, resulting in a 43% increase in revenue for customers’ lifetime.
  • Conducted value-based multi-variate optimization testing to refine landing and checkout page experiences, boosting revenue by 17%, an estimated incremental annual revenue of over $2M.
  • Designed and tested new on-boarding sequences, driving an 8% increase in user engagement metrics, specifically in user viewing durations.
  • Strategically revamped app introduction pages, resulting in a 3% uptick in conversion rates through optimized content presentation.
  • Executed a comprehensive mobile app redesign, elevating user experience and averaging 4.6 star rating.
  • Established a comprehensive design system that streamlined design workflows and ensured consistency across projects.
  • Championed the integration of the highly requested Download feature for CuriosityStream mobile apps, as well as targeted push and in-app notifications via Braze platform. The result was over 75,000 downloads within the first 4 months of launch.

NBCUniversal, Inc.

Senior UX/UI Designer / 2014–2017

  • Led the UX/UI design of the award-winning SNL app, receiving a commendable 4.5 rating on major app platforms.
  • Spearheaded the holistic redesign of the NBC flagship Android app, resulting in a 10% increase in user engagement.
  • Designed and launched the inaugural NBC TV app for Samsung Smart TV.
  • Conceptualized and implemented responsive marketing websites for show-specific photo filters that created extensive social engagement.
  • Fostered cross-functional teams collaborations, consistently championing user-centric design solutions and delivering intuitive digital experiences.
  • Recipient of the annual NBCUniversal GEM Award, acknowledging exemplary dedication and contributions to design excellence and innovation.

Creative Pulse Chicago

Designer/Developer / 2012–2015

  • Created the go-to source for design events in Chicago, and designed and developed its website, logo, and business cards.

Multiple Inc.

Designer/Developer / 2012–2014

  • Designed marketing materials for various clients, including responsive websites, emails, drug packaging, annual reports, booth displays, and more.

Post27

Part-Time Graphic Designer / 2012

Peak6 investments lp

Graphic Designer / 2009–2012

Richard Day Research

Research Associate / 2007–2008

Forsythe Technology, Inc.

Senior Financial Systems Analyst / 2005–2006

Indalex Aluminum Solutions

Senior Analyst & Financial Accountant / 2003–2005

Detroit Pistons

Public Relations Intern / 2002–2003

Education

School of the art institute of chicago

Visual Communication Design / Designed Objects / 2009–2010

University of michigan

Stephen M. Ross School of Business
Master of Accounting / June 2003
Bachelor of Business Administration / May 2002

Skills

UX Design
  • Wireframing
  • Personas
  • User Journeys
  • User Flows
  • Prototyping
  • Design System
  • Visual Design
User research
  • Usability Testing
  • Quantitative & Qualitative Research
  • Survey Design
  • Data Analysis
Design Tools
  • Figma
  • Sketch
  • Webflow
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • HTML & CSS
  • Braze

Awards & Accolades

  • THE EMMYS® / SNL Interactive Experience / Nominee—Outstanding Interactive Program / 2015, 2016
  • THE WEBBY AWARDS / SNL APP / Mobile Sites & Apps/Entertainment / 2016
  • CLIO KEY ART AWARDS / SNL APP / Bronze—Television/Streaming: Digital / 2015
  • THE EMMYS® / SNL App / Nominee—Outstanding Achievement in Interactive Media—User Experience and Visual Design / 2015
  • DECKED / FAB 5 Decks / Exhibiting Artist / 2012–2013
  • UNDERCONSIDERATION FPO / POST27 Gift Certificate / Featured Design / 2013
  • TYPEFORCE 4 / I CAN / Typographic All-Star / 2013
  • CAREERBUILDER JOBHACK HACKATHON / Most Viable Product Award / 2012
  • SOCIETY OF TYPOGRAPHIC ARTS ACHIVE 10 SELECTION  / Alexander Calder Flamingo Travel Edition / 2010
  • LOVELY PACKAGe / Trexi Toy Packaging / Featured Design / 2010
  • Adobe design Achievement Awards / Alexander Calder Flamingo Travel Edition / Semi-Finalist / 2010
  • Aiga Chicago Peer Proof contest / Alexander Calder Flamingo Travel Edition / Winner—Student Category / 2010
  • Tetra pak carton art contest / Gorilla Sculpture / Winner / 2010
  • PACKAGING ESSENTIALS  / Wine Bottle Packaging / Featured Design / 2010
  • The Dieline  / Wine Bottle Packaging / Featured Design / 2009
  • SALONE INTERNAZIONALE DEL MOBILE—SATELLITe  / Classified Nightstand / Exhibiting Artist / 2009

"From the initial consultation to the final walkthrough, Cubique Architects demonstrated professionalism, expertise, and a genuine commitment to excellence."

Michael Sanders, Owner, Sanders Modulus Mansion